The highlight of the 2011 North American Grip Championships was Jedd Johnson of Diesel Crew (http://www.dieselcrew.com/) breaking his own world record in the 2 Hand Pinch Deadlift. This event is the most popular in grip and it is tested all over the world. Weight plates and the official implement must be weighed on certified scales, only a certain number of attempts is allowed, it has to be a sanctioned contest, etc.. This is SERIOUS business, this is NOT some backyard world record. Jedd destroys his own world record with ease and become the first man to break into 120 KILOS! This is the equivalent of breaking the 4 min mile IMO.